Process Of Search Engine Optimization

SEO Process

Search Engine Optimization Process

1. Create a related Domain For ur website (eg) I have a website wallpaperscollections and create a domain like this www.wallpaperscollections.in
2. Choose a domain short because people will remember easily
3. Keyword Research.
4. Use Keywords in Your Content maximum  3 times.
5. Create Title tag fro page
6. create Meta Tag in your page 
7. create a link in your page 
8. Use Head tags like h1,h2 etc

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Search Engine Optimization Basics

SEO Basics

Basics Search Engine Optimization

basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It's really not that difficult. SEO doesn't require specialized knowledge of algorithms, programming or taxonomy but it does require a basic understanding of how search engines work.

Basics Search Engine Optimization

The List of Tricks Should Check Before Post the Content in Live

1. Create a related Domain For ur website (eg) I have a website wallpaperscollections and create a domain like this www.wallpaperscollections.in
2. Choose a domain short because people will remember easily
3. Keyword Research.
4. Use Keywords in Your Content maximum  3 times.
5. Create Title tag fro page
6. create Meta Tag in your page 
7. create a link in your page 
8. Use Head tags like h1,h2 etc
9. Page Text
10. Contents and contents should be Unique and Worthy Information
11. Contents should be related to Titles 
12. Optimized your robots.txt
13. Alt and title tags in your Image 
14. Caption in ur Image 
15. Quality Inbound and outbound links
16. Importance first paragraph
17. Site Acceptability
18. Create a title for ur paragraphs
19. Keywords Analysis
20. Submit the page url in Web master tools

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Definition of SEO What is SEO

Abbreviation of SEO (Search engine optimization)

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search EngineOptimization (SEO).

Definition of SEO What is SEO

Wikipedia Definition : Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines 

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

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Checklist For Search Engine Optimization

Thorough search engine optimization addresses many points. To stay organized, use this checklist to help organize your SEO campaign. Strive to be equal to your competitors first, and then focus on surpassing them:

A Search Engine Optimization Checklist

. Title tag (<title>). 

. Meta description tag. 

. Meta keywords tag. 

. Heading tag(s) in hierarchical order, headline style. 

. A minimum of 400 words of textual content. 

. Alt attributes on all images. 

. Consistently used Strong and Bold tags (<strong> and <b>). 

. Fully qualified links (begin all links with http://). 

. Use a site map to outline silos. 

. Never exceed 99 links on a page. 

. Use text navigation, rather than image maps, JavaScript, or Flash-based navigation. 

. JavaScript/CSS code should be externalized. 

. Robots.txt file. 

. Use web analytics tools to monitor traffic and ROI (return on investment). 

. Keyword research. 

. Link development. 

. Image names. 

. Privacy statement. 

. Contact information. 

SEO Check List

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History Of Google

Source From wikipedia

Google began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D.students at Stanford^[1] working on the Stanford Digital Library Project (SDLP). The SDLP's goal was “to develop the enabling technologies for a single, integrated and universal digital library." and was funded through the National Science Foundation among other federal agencies.^[2][3][4][5] There have been some rumours that the orginal concept for Google was invented by someone named Darcy. In search for a dissertation theme, Page considered—among other things—exploring the mathematical properties of the World Wide Web, understanding its link structure as a hugegraph.^[6] His supervisor Terry Winograd encouraged him to pick this idea (which Page later recalled as "the best advice I ever got"^[7]) and Page focused on the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks to be valuable information about that page (with the role of citations in academic publishing in mind).^[6] In his research project, nicknamed "BackRub", he was soon joined by Sergey Brin, a fellow Stanford Ph.D. student supported by a National Science Foundation Graduate Fellowship.^[2] Brin was already a close friend, whom Page had first met in the summer of 1995 in a group of potential new students which Brin had volunteered to show around the campus.^[6] Page's web crawlerbegan exploring the web in March 1996, setting out from Page's own Stanford home page as its only starting point.^[6] To convert the backlink data that it gathered into a measure of importance for a given web page, Brin and Page developed the PageRank algorithm.^[6] Analyzing BackRub's output—which, for a given URL, consisted of a list of backlinks ranked by importance—it occurred to them that a search engine based on PageRank would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page).^[6][8]

A small search engine called "RankDex" from IDD Information Services (a subsidiary of Dow Jones) designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking.^[9] The technology in RankDex would be patented ^[10] and used later when Li founded Baidu in China.^[11][12]

Convinced that the pages with the most links to them from other highly relevant Web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. By early 1997, the backrub page described the state as follows:^[13]

Some Rough Statistics (from August 29th, 1996) Total indexable HTML urls: 75.2306 Million Total content downloaded: 207.022 gigabytes ...

BackRub is written in Java and Python and runs on several Sun Ultras and Intel Pentiums running Linux. The primary database is kept on an Sun Ultra II with 28GB of disk. Scott Hassan and Alan Steremberg have provided a great deal of very talented implementation help. Sergey Brin has also been very involved and deserves many thanks.

-Larry Page page@cs.stanford.edu

Originally the search engine used the Stanford website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1998. They formally incorporated their company, Google Inc., on September 4, 1998 at a friend's garage in Menlo Park, California.

Both Brin and Page had been against using advertising pop-ups in a search engine, or an "advertising funded search engines" model, and they wrote a research paper in 1998 on the topic while still students. However, they soon changed their minds and early on allowed simple text ads.^[14]

Google Home Page September 1998

By the end of 1998, Google had an index of about 60 million pages.^[15] The home page was still marked "BETA", but an article in Salon.com already argued that Google's search results were better than those of competitors like Hotbot or Excite.com, and praised it for being more technologically innovative than the overloaded portal sites (like Yahoo!, Excite.com, Lycos, Netscape's Netcenter, AOL.com, Go.com and MSN.com) which at that time, during the growing dot-com bubble, were seen as "the future of the Web", especially by stock market investors.^[15]

In March 1999, the company moved into offices at 165 University Avenue inPalo Alto, home to several other noted Silicon Valley technology startups.^[16] After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway fromSilicon Graphics (SGI) in 2003.^[17] The company has remained at this location ever since, and the complex has since become known as theGoogleplex (a play on the word googolplex, a number that is equal to 1 followed by a googol of zeros). In 2006, Google bought the property from SGI for $319 million.^[18]

The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design.^[19] In 2000, Google began selling advertisements associated with search keywords.^[1] The ads were text-based to maintain an uncluttered page design and to maximize page loading speed.^[1] Keywords were sold based on a combination of price bid and click-throughs, with bidding starting at $.05 per click.^[1] This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing).^[20][21][22] While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.^[1]

Google's declared code of conduct is "Don't be evil", a phrase which they went so far as to include in their prospectus (aka "S-1") for their 2004 IPO, noting, "We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains."^[23]

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