White hat SEO is ethical SEO. It's SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won't cause search engines to penalize the site.
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| What is White Hat SEO Examples: |
Using relevant keywords (short tail and long tail keywords)Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags Adding fresh content regularly Studying analytic reports and fine-tuning the content to further optimize it for targeted keywords Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly Making sure that all the code is valid (or at least won't stop search engine bots) Creating site maps so that every page is linked to and search engine bots can crawl every page Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl Creating quality content that other people will want to link to optimizing pages for social media in the hopes of attracting social media link
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