Yellowbook
Founded in 1930, Yellowbook shows no signs of slowing down — even with the decline in printed media in recent years. Its claim to fame is beingthe top independent publisher of directories, both in print and online. They reach consumers both in print circulation and through its online presence.
Companies have had to innovate in this space to stay ahead. Yellowbook no longer publishes residential directory information in print, and has switched from a four-column to a smaller three-column layout. The company hasenjoyed recent success in online advertising, with over 47 million unique visitors this past June.
Employee Review: “Senior management try hard to improve the products and workplace. Working your own territory is good. Having lots of different products allows you to enter most business to sell something they might need.”*
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