What is Black hat SEO

What is Black hat SEO

Black hat SEO is the use of techniques that are unacceptable to search engines to boost a page's position in search results. These techniques are intended to trick search engines into giving pages higher positions in search results,and they have no benefit to site visitors. The goal is to improve search engine result positions no matter what it takes to do it.

Examples:

Overusing keywords in comment tags, alt tags, and meta tagsOverusing keywords in visible text (Keyword stuffing)

Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background Using Doorway or gateway pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content

Using Cloaking techniques for displaying different content to search engines than to people by identifying visitors via IP or via other methods Using link farms solely for the purpose of creating more links to target pagesSpamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it's considered unethical)

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What is White Hat SEO

White hat SEO is ethical SEO. It's SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won't cause search engines to penalize the site.

What is White Hat SEO Examples:

Using relevant keywords (short tail and long tail keywords)Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags Adding fresh content regularly Studying analytic reports and fine-tuning the content to further optimize it for targeted keywords Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly Making sure that all the code is valid (or at least won't stop search engine bots) Creating site maps so that every page is linked to and search engine bots can crawl every page Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl Creating quality content that other people will want to link to optimizing pages for social media in the hopes of attracting social media link

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